7:21 PM
budi sulistiyo jati
Jakarta - PT Astra Honda Motor (AHM) has launched Honda spacy Helmets In, Honda's first scooter that offers spaciousness with Helmet features In the trunk of a relief capacity of 18 liters.
Trend growth scooter motorcycle market is growing very rapidly. In 2006 when first AHM entered into this segment, the market share of the national motor scooter on the market reached 8.3% or 371,166 units. Within four years, its market share soared to 45.64% or 3,376,536 units in 2010.
At this year for the first time scooter sales categories beyond duck category. Based on data from AISI period from January to March, the contribution of continued strong sales of scooter category to reach 992,051 units or 49.75% of the national market, rather than duck the categories in the same period reached 832,264 units or 41.73% market share.
Strengthening the scooter category is followed by strengthening sales of Honda scooter. In the same period, scooter Honda managed to record sales of 518,136 units or 52.23% of the total scooter market in the country. This achievement reinforces the Honda as the New King of AT in the domestic automotive market and further widen the difference in sales to competitors.
Under conditions of this developing market, motorcycle proved more versatile and tend to be used as a means of transportation of employees or workers in their daily activities. At the same time appeared the needs of consumers against scooter with a different character from that circulated in the market today. Most current models of scooter scooter positioned as a sporty character to youth and adult segments, except Scoopy which has a unique character to the youth segment.
Therefore, AHM launched Honda spacy Helmets In with the new design concept of modern elegant character which are expected to provide new benefits to consumers by including features Helm In, which is a trunk under the seat with the largest capacity in its class that can be used to store the goods until size of a full face helmet. This model was developed by looking at the tendency of the current motorcycle riders who like to carry goods for their daily activities.
Honda spacy Helmets In also offers driving comfort both for itself and in tandem driving position. Comfort is derived from the foot of floor space where the relief and an ergonomic seat design. Latest Honda Motor scooter is also equipped with fuel tank capacity of 5 liters, the largest in its class, so as to bring motorists to drive further without having to refuel more often.
"We developed the Honda spacy Helmets In with the concept useful for daily life with added features Helm In order to carry goods in their daily activities with a more comfortable, fuel efficient and the price is affordable," said President Director AHM Yusuke Hori.
In Honda spacy Helmets are also equipped with engine capacity 110 cc air-cooled and some safety features that only owned Honda that is like a standard automatic side (Side Stand Switch) in which the machine can not be turned on when in the down position and Brake Lock function to prevent motorcycle jump when turned on. It also has some excellent features such as automatic safety magnetic key (Secure Key Auto Shutter) and Autochoke to facilitate start the engine without having to move the lever manually.
"Honda spacy Helm In a step to give us a wider range of choices to consumers, especially young people to young families, entrepreneurs and employees. We are optimistic that, with all the excellence and uniqueness of the features of this model, the presence of Helmets In Honda spacy be well received by consumers and will create a new trend in the segment of the motor scooter in the homeland, "Loman said Executive Vice President Director of AHM.
Honda spacy Helmets In version spoke wheel will be marketed at a price of Rp 11,750,000, - (on the road in Jakarta), while the cast wheel version will be marketed at a price of USD 12.55 million, - (on the road in Jakarta). Sales target of 25,000 units per month. Honda spacy will each present in 5 color choices of Imperial White, Royal Blue, Majestic Red, Green and Legacy Black Emperor.
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Posted in: honda motorcycle
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